I believe, in the beginning, you should become familiar with as many situations and terms associated with SEO, historically, and otherwise.

This will put you in the position of appearing to have possessed quite a bit of knowledge over time even if you are just getting started.

One area that “fits the bill” as to “historical technical reference” is the dynamic URL. The dynamic URL was a trend during 2005. Things have changed and today the search engine robots do not view the dynamic URL as favorable.

We will briefly touch upon this subject as it isn’t anything you need to absorb right away; however, you may want to reference it at a later stage.

In developing your website, of course it is crucially important you be highly organized.

We may begin this discussion by again referencing “travel planning”: the topic which was included within our code in previous chapters.

Let’s envision that we would like to address travel planning on three levels: personal, business, and vacation. If this was organized in segments our URLs would appear something as follows:

/guides/travel/a-personal-guide-travel-planning

/guides/travel/a-business-guide-travel-planning

/guides/travel/a-vacation-guide-travel-planning

Just so you are aware, a great many sites are constructing URLs in this fashion; therefore, keep in the “back of your mind,” as webmaster that you also learn how to construct these kinds of URLs. In fact, I’ve seen this technique employed on many of the sites wherein I normally submit content.

Sites where this type of URL construction occurs are considered data-base driven. Data-base driven is just another term for dynamic.

In order to set up a URL of this order you’ll need to use MOD-rewrite to generate the URL in a visually appealing manner.

This isn’t something you want to involve yourself at this point; however, a subject you may wish to explore as your career progresses and at a (much) later date.

Keep it on your “To Do” list for future exploration.

Chapter Six – How to Steer Clear of the Dynamic URL

From: Search Engine Optimization for Internet Beginners By Mike Crooks