This chapter is also another very critical chapter within this book as a common mistake that may be made by many on-line beginners especially relative to SEO theory is expecting too much and too soon.

The best I can provide as to the preceding is do not try experimenting with new variations of keywords or invoking other strategies involving your markup or content until the SEO work you’ve performed has had a chance to “take hold.”

There is no “immediate gratification” involved with SEO success—that is why many webmasters during the interim period employ such techniques as using PPC or paid-per-click advertising. PPC is a technique that provides the webmaster with immediate traffic to his or her website.

As you progress with your practice of SEO you may wish to use such tools as an analytics program in order to chart the performance of your site or sites; however, for the time-being it is best, after initiating visually appealing markup and supplying keyword-rich content to allow for a waiting period of at minimum two months in order to determine how you should manage based upon results.

If you can provide a bit of patience, I believe you’ll find what I’ve already provided to you herein has been the “bulk” of your SEO work. The only other item which you’ll want to use at a later date and as I’ve previously stated is an analytics tool; and thus implementing modifications in response to your site’s performance.

The next chapter delves into tactics and strategies you may wish to employ in order to become more successful as to your total optimization success.

Chapter Seven – Learning Patience as to SEO

From: Search Engine Optimization for Internet Beginners By Mike Crooks