Many individuals reading this e-book and as I have mentioned in a prior chapter are quite familiar with design fundamentals; however are not as accustomed as to the activity of writing content.

Whether you are an experienced writer or one who has not often engaged in this process I provide within this chapter all types of tips and tricks in order to make your content writing a breeze.

Since content is such an enormous element within a successful SEO campaign, I believe I’d be remiss in not covering it. Therefore, I devote this chapter to all types of tricks and strategies that will allow you to easily write content.

As you may recall on the chapter regarding design, I mentioned it would not be out of reason to write a minimum one-hundred pages of content before you even begin thinking in regard as to putting your site on-line. In other words, you will want plenty of information included on your site that is keyword-rich before it makes its on-line debut.

The following strategies will also ensure your site deserves search engine notice.

The first strategy is to locate the keywords that are relative to your theme. As you may remember we covered how to do this within an earlier chapter of this book.

When writing content on the web, the entirety of your content is based on how users are searching for your products and services; therefore you will need to write your content based on your keywords. In review place the topic of your site into an on-line keyword generator such as Overture. List the top ten ways persons search for your products/services by way of keywords and write articles evolving around these keyword search parameters.

The second step as to composing your content consists of just that: Writing your article.

Initially I would select a minimum of two of the keywords or keyword phrases from the list I compiled when inputting my topic into the keyword generator.

Next, write a very informative article based on the two keywords you have selected. It has been determined if you use “How to” within your article’s title there is a good chance it will be read more often then if you leave these two “magic” words out of the title. Also, do not forget to incorporate your keywords or keyword phrases within your title.

The article should maintain a very informative tone about your product and/or service. If you are unfamiliar with writing articles why not begin by creating an outline of the article you propose to write?

After you have written your outline, condense your text in order that it is simple and easy to understand. Remember to incorporate the keywords you have devised from your keyword list into the body of your content. The next point, herein, will instruct you how to strategically accomplish this activity.

The third step relative to content composition is to place keywords appropriately within the body of your article.

In order to write in such a way so your keywords and keyword phrases fall naturally within your content write as follows:

Think of any type of verbal presentation. What is it that the presenter does first?

Generally, he or she informs the group what it is they wish to talk about or the subject-matter of his or her talk.

Next he or she will proceed in conveying information at hand and ends up summarizing and/or concluding the point of the presentation.

Think of your article in like fashion. The title represents the point of your discussion and the body of the article is similar to the main portion of the verbal presentation. The conclusion is the point in the presentation where you “wrap things up.”

Also, during the conveyance of your information stay (forever) mindful of the keywords or keyword terms that need to be placed where they make sense and sound the best within your content.

By starting your articles in outline form, as suggested within a preceding chapter, you will be better able to manage keyword positioning. However, as I, myself, have been taught, by “sticking” with the format similar to that of a verbal presentation you will be able to place yourself in the strongest position in way of positioning your keywords in all the right places and in a way that sounds natural and in sync with the text.

Keep in mind, outside of density requirements you will need to place your keyword or keyword phrases once within the initial twenty five words of your article and at least one time within the last twenty five words of your content.

And, if I were to summarize keyword placement as presented herein I would do so as follows:

· Place a keyword or keyword phrase in the title of your article;

· Place your keyword once at the beginning and once at the end of your content;

· Write your article as if giving a verbal presentation. If you compose your article in this fashion, your keywords should be distributed naturally throughout your content.

The fourth task you will need to administer in correlation with creation of your copy is to optimize your web page wherein you are pacing the content.

I know I mentioned previously you’d need to write at minimum 100 pages of copy prior to taking your site live; however, this suggestion is in keeping with the idea you’ve written the bulk of your content and are already on-line.

Therefore when you add more “fresh content” to your site, which you should be doing this on an on-going basis, you will need to place the keywords of which you based your article within the Meta tags portion of your page. The tags may be found within the top portion of the document page.

You will need to place your keywords or keyword phrases within the title tag and the description tag within your source code.

Your initial headline needs to contain your primary keyword and when you place your keyword within the headline, if possible use an h1 tag.

Use a sub-heading for your second keyword. As you may recall early on in this chapter I suggested you select two keywords or keyword phrases from the keyword list you composed after placing your topic within the keyword generator. The keyword or keyword phrases you chose from that list may be positioned within the sub-heading. If possible use an h2 tag and write so your sub-headline is found about half way down within the body of your content.

If you find when using the h1 tag and h2 tags your headlines do not appear as you would like from a formatting perspective, then you will need to make modifications to the document’s style sheet in order that you may create headlines with a smaller size font.

Next take your main keyword and place it inside a text link. The text link needs to internally link to another web page on your site; however to one that has very similar information to the new content you have just composed.

The final step relative to optimizing your page is to give the new page a file name. The file name should include your primary keyword or keyword phrase.

Since all of the steps mentioned are crucial to the creation of well-optimized copy I

will briefly summarize your steps:

a. Attain keywords and keyword phrases through use of a keyword generator such as Overture and based on your article’s topic;

b. Compose your article around your primary and secondary keywords and keyword phrases;

c. Write in a natural style using keywords where they sound appropriate within the text. This is the best manner of keyword distribution of which I am aware;

d. Last, optimize your page placing keywords within the following Meta tags of your source code:

· Description tag;

· Title tag;

· First headline using an h1 tag if at all possible; and

· Sub-heading using an h 2 tag, if possible. If headings do not look as you wish then modify the style sheet in order to create headings with a smaller size font.

· Also, use your primary keyword in a text link that connects to another page on your site where there is information similar to the content you have just composed.

If you will follow all of the steps I’ve outlined for you, your content will be very well-optimized.

The objective is to provide visitors to your site with information that is highly organized and very informative.

Another reason you will need to fully optimize your site is in order that your site’s guests or target audience may easily locate your site.

Chapter Ten – Tips and techniques in order to Create Optimized Copy for Webmasters

From: Search Engine Optimization for Internet Beginners By Mike Crooks